Soul, spirit, life. A Persian word of endearment used after a person’s first name to mean “dear” and express care.

Our story started with a simple cab ride.

After I told the taxi driver my last name, he pulled over to the side of the road and looked back at me with tears in his eyes and a smile on his face.

I sat there perplexed, while he proceeded to reach into his jacket pocket. He pulled out an old stained piece of paper, which I learned was a punch card he used over 40 years ago when he worked for my family’s business in Iran. He told me how he used the card not only to clock out but also as a ticket to feed his family every night.

He shared stories about how my great-uncle Habib had given him “the joon to survive”. From hot meals to housing to medical care, Habib eventually helped this man and his family migrate to the U.S. in order to escape the perils of the revolution.

Jon and I have been raised in a culture and tradition that emphasizes the value of supporting your people. Stories like these are what inspired us to start this company and name it JOON.

Organizations today are struggling to show how much they care.

We’re helping companies reshape the landscape of care and transform the health of people everywhere.

If our mission aligns with you and your company, please reach out. We’d love to chat!